Finally! A Healthy Fast Food Chain

This is not an endorsement of the company, nor the franchise and its business model systems.  This is simply a general observation that a million people have said, “I wish there was a place where I could stop and buy food quickly, yet not buy a 2000 calorie burger.”, and finally there is a company trying to go national with the idea.  IMHO, America needs this but the question is will Americans actually use it, despite having asked for it?

O’Naturals is apparently an upcoming fast food restaurant started by the founders of Stonyfield Farm frozen yogurt brand, because like many others Gary Hirshberg “was held hostage” by junk food while on the road or when in a rush.

A quick thought on the positives and challenges.

• Founder has successful business experience.
• Multiple locations open and company owned before franchising.
• Growing slowly, as opposed to quickly selling hundreds of franchises.
• Large capitalization required.

• Fast food industry is saturated.
• Healthy food is niche, and not widely accepted.
• Will healthy food ever catch on in America? Big Question.

What are your thoughts?  Did we miss any challenges?  Many missed positives, but we’d like to stick to the business side of the question.  We know that the company is environmentally concerned and community focused.