Franchise Speak

Franchising, Is It a Business or a Job?

Easy answer:  It’s Both!

If you’re considering a franchise purchase, you’re considering whether you want to make running your own business your job.  That may sound obvious, but if you’ve never run your own business you may think that it isn’t a job, its an investment or a ticket to riches, or many other things.  It most certainly is however, a job, and its a job that is almost guaranteed to take more of your time than traditional employment ever would.   Working for yourself is, and should be more work than working for someone else.

That is why you can’t take the idea of purchasing a franchise or any business lightly.  You will need to put your heart  into the business, and therefore it has to be something you love to do.  If you’re in the market to make a large investment of your time and money you will burn yourself out if the reason for investment is to just make money.  Money is a motivator to only a small extent.  If money was the top motivator in the world, then Yugo Cars would still be around.  Things like, status, prestige, power, freedom, community, charity, and much more are often a stronger motivator, and a much longer term motivator.

Whether its a job or an investment in business you’re looking for the same holds true.  Look for something you love, because when you realize its something you don’t, money won’t motivate you during the lean times because there won’t be any.